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Odakyu Department Store
Odakyu Department Store Sign System Project
Involved term: 2005-2006
Client: Odakyu Department Store Co., Ltd.

This sign system was developed after thorough discussions on the images of ideal customers and store that Odakyu envisages. As a result, concepts for Odakyu Department Store were presented with four key words of being “casual,” “natural,” “clear” and “modern.” Signs were designed to embody these key words. Their forms, colors, fonts and, pictograms were all checked against the images before they were fixed. It will be considered as a success if customers feel friendliness and natural flavors from the signs.

 

Odakyu Department Store
Odakyu Department Store
Odakyu Department Store
Odakyu Department Store
Photo by GOTO Mitsuru
 
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