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Odakyu Shinjuku Station Sign Improvement Project
Involved term: 2005-2010
Client: Odakyu Electric Railway Co., Ltd.

The sign improvement project at the Shinjuku terminal station of Odakyu Electric Railway took six years to complete beginning with studies of the station and signs. The actual interior refurbishment of the station outside the ticket gate took place from winter 2006 to spring 2007, and that inside the gate from summer to autumn in 2010. While following the Guidelines by the Ministry of Land, Infrastructure, Transport and Tourism on the improvement of traffic within public transportation facilities, we intended to establish the Odakyu brand by giving a contemporary and fresh image to sign designs.


Odakyu Shinjuku Sta.
Odakyu Shinjuku Sta.
Odakyu Shinjuku Sta.
Odakyu Shinjuku Sta.
Photo by GOTO Mitsuru
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