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Sinjuku Terrace City
Shinjuku Terrace City Integration Strategy
Involved term: 2005-2007
Client: Odakyu Electric Railway Co., Ltd.

In the west exit district of Japan Railway Shinjuku Station, a group of Odakyu facilities are concentrated including Odakyu Department Store, Odakyu Halc, Mosaic Street, and Mylord. However, they were not presented as the facilities of Odakyu, and were hardly recognized by the public as Okakyu facilities. Therefore, Odakyu Electric Railway set forth a strategy to name the promenade connecting these facilities as “Shinjuku Terrace City” and to increase visitor circulation by displaying the logo and unified area maps at various places. Asking Shinji Odagiri to design the logo, we planned area maps and other graphic designs.

 

Sinjuku Terrace City
Sinjuku Terrace City
Sinjuku Terrace City
Photo by GOTO Mitsuru
 
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