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Tokyo Big Sight
Tokyo Big Sight Guide Improvement Project
Involved term: 2003-2004
Client: Tokyo Big Sight Inc.
39th SDA award, encouragement award

The concept for this project was to restructure the super large exhibition/convention site with information to help people make better and longer use of the facility. We devised a plan to ensure a wider vision by reallocating signs, to clearly lead visitors to their destinations, to apply color codes to identify individual facilities, and to give clear expressions on the map. One year after the improvement, we heard a favorable comment from the person in charge there that complaints from visitors had decreased to none.

 

Tokyo Big Sight
Tokyo Big Sight
Tokyo Big Sight
Tokyo Big Sight
Photo by TOMITA Shin-ichi
 
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