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▶ Outline
Name AKASE Tatsuzo
Title Doctor of Engineering
Post Director and CEO
Profession Signage Design Consultant; Design Director


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▶ Career
1972 Bachelor of Engineering, Department of Design, Chiba University
1973-
Present
Director and CEO, Rei Design and Planning Inc. (ex. 2006-2008)
1994-
Present
Visiting lecturer, College of Land, Infrastructure, Transport and Tourism
2004-
Persent
Visiting lecturer, Faculty of Engineering, Chiba Institute of Technology
2006-
2008
Professor, Department of Design Science, Graduate School of Engineering, Chiba University
2008-
Present
Visiting lecturer, Department of Design Science, Graduate School of Engineering, Chiba University
2009  Doctor of Engineering, Department of Civil Engineering, The University of Tokyo
   
▶ Specialty
Theory Theory on visual communication design; Design methodologies of sign systems
Skill Design direction of signage plan and design for various improvement projects
Research; Analysis; Conceptual planning; Preliminary design such as code planning, sign posting, formal and graphical design; Design development such as making layout guidelines, execution drawings; Construction supervision such as confirmation of shop drawings, inspecting products
   
▶ Client
Government:
  Ministry of International Trade and Industry; Ministry of Transport, Transport Policy Bureau; Ministry of Land, Infrastructure, transport and Tourism, Road Bureau, Policy Bureau; Japanese patent Office

Local Government:
  City of Sendai, Transportation Bureau; City of Yokohama, Urban Development Bureau, Transportation Bureau, Road and Highway Bureau; City of Nagoya, Housing and Urban Development Bureau; Sapporo City Transportation Bureau; City of Yokkaichi, Department of Urban Development; Tokoname City; Towan of Fujikawagutiko; Yuzawa Town

Research Institute:
  Foundation for promoting Personal Mobility and Ecological Transportation (Eco-Mo Foundation); Institute for Transport Policy Studies; Japan Railway Engineer’s Association; Japanese Standards Association; Japan Sign Design Association; Express Highway Research Foundation of Japan; Nippon Expressway Research Institute; Japan Audit and Certification Organization; National University Corporation The University of Tokyo; Nagoya Urban Institute

Railway Company:
  Teito Rapid Transit Authority; Tokyo Metro Co., Ltd.; Toyo Rapid Railway Co., Ltd.; Japan Railway Construction Public Corporation; Tokyo Waterfront Area Rapid Transit Inc.; Tokyo Waterfront New Transit Yurikamome Company; Odakyu Electric Railway Co., Ltd.; Metropolitan Intercity Railway Company; Hokuso Railway Co., Ltd.; Yokohama Minatomirai Railway Company; Sagami Railway Co., Ltd.; Shizuoka Railway Co., Ltd.; Central Japan Railway Company; Nogoya Waterfront Area Rapid Transit Inc.; Hokkaido Railway Company

Highway Corporation:
  Japan Highway Public Corporation; Japan Highway Service; Metropolitan Expressway Co., Ltd.; East Nippon Expressway Co., Ltd.; Central Nippon Expressway Co., Ltd.; West Nippon Expressway Co., Ltd.; Central Nippon Highway Engineering Tokyo Co., Ltd.; Central Nippon Highway Engineering Nagoya Co., Ltd.

Real Estate Business:
  Mori Building Co., Ltd.; Dalian Senmao Building Co., Ltd.; Shanghai Senmao International Real Estate Co., Ltd.; Shanghai World Financial Center Co., Ltd.; Qingdao Taishan Mountain Real Estate Co., Ltd.; Takamatsu Symbol Tower management council

Department Store:
  The Seibu Department Stores, Ltd.; Sogo Co., Ltd.; Odakyu Department Store Co., Ltd.

Special-events Space:
  Tokyo Big Sight Inc.; Sapporo Dome Co., Ltd.

Consultant:
  Oriental Consultants Co., Ltd.; Central Consultant Inc.; Tonichi Consultant Inc.; Chodai Co., Ltd.; Odakyu Construction Consultant Co., Ltd.; Koken Architects, Inc.; Yasui Architects & Engineers, Inc.; UG Toshi-Kenchiku Co., Ltd.; Irie Miyake Architects & Engineers; Sakakura Associates; Yoshiki Toda Landscape & Architect Co., Ltd.; Toppan Printing Co., Ltd.
   
▶ Publication
1988 Japan Wall-coverings Association: Encyclopedia of Interior Design, Shokokusha Publishing
1994 Tatsuzo Akase, Yasuo Yokota: Designing Signs Vol.1 Public Signs, Rikuyosha
2001 Eco-Mo Foundation: Guidebook of The Public Information Symbols, Taisei Publishing
2002 Architectural Institute of Japan: Concise Handbook of Environmental design – Barrier Free Design, Maruzen
2002 Eco-Mo Foundation: Guidebook of A Sign System for Traffic Spaces, Taisei Publishing
▶ Outline
Name Rei Design and Planning Inc.
Founded November, 1973
CEO Director AKASE Tatsuzo, Dr of Eng., Signage Design Consultant
Address Ichinose Building, 3-5, Kojimachi, Chiyoda-ku, Tokyo 102-0083, Japan
Tel. +81-3-3263-6151
Fax. +81-3-3263-7695
U R L http://www.rei-design.co.jp
Contact
International: YANG Li, PhD, Associate Director
Domestic: KANEKO Yukie, Chief Designer,
info@rei-design.co.jp
 
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▶ Work Content
  Consulting on signage designs; Indoor and outdoor facility planning; Sign system planning; Environmental graphics planning; Color planning; Visual Identity designs; Graphic designs; Research and Studies
   
▶ Major Awards
1975 9th SDA award, gold prize: Sign system of TRTA subways Yurakucho line
1983 17th SDA award, grand-prix: TRTA subways sign system manual
1987 MITI selection good design merchandise: Sign system of the Sendai subway
1990 ’89 design year memorial design award: Sign design of TRTA Subways
1990 24th SDA award, second award: Sony building circumference guidance map
1993 27th SDA award, second award: Glass relief of a Yokohama subway station
1995 29th SDA award, second award: Body coloring of the maintenance car for the JR Central
1996 The 6th Brunel award: Body coloring of the maintenance car for the JR Central
1996 30th SDA award, second award: Tokyo new traffic "Yurikamome" total design
2004 38th SDA award, encouragement award: Sign system plan of Minato-mirai Line
2004 The good design award, an environmental design section: Environmental design of Minato-mirai line stations
2005 39th SDA award, encouragement award: Tokyo Big Sight guidance sign amelioration plan
2009 43rd SDA award, diamond award: Common sign system development at Yokohama terminal station
   
▶ Major Design Projects
Architectural planning:
1981-87 Sendai City Subway (Mamboku Line), 16 stations (collaborated with freelance designers, KAIYA Hiroshi, KAKIZAKI Toyoji)
1989-95 Tokyo Waterfront New Transit "Yurikamome", 12 stations
1990-96 Tokyo TRTA Subway Station Gateway Bldg. (Kokkai-gijidomae Station)
1996-01 Fukuoka City Subway Line No.3 (Nanakuma Line), Conceptual planning of station design
2000-01 Tokyo Odakyu Line, 6 stations
2006-08 Tokyo Metro Subway Line No.13 (Fukutoshin Line), Color coordination at 6 stations
   
Outdoor and interior facilities design:
1981-83 Sendai City Subway (Mamboku Line), Vehicle design
1984-86 Ark Hills, Area gate symbol design and entrance lobby interior design (collaborated with a freelance designer, KATAKURA Yasuo)
1989-93 Yokohama City Subway, "Azamino" line, Public art at 2 stations (collaborated with freelance designers, TAKABE Taeko, CHO Kyong-Hee)
1989-95 Tokyo Waterfront New Transit "Yurikamome", Vehicle design
1992-93 JR Central, Body coloring of the maintenance car
1994-01 Tokyo Waterfront Area "Rinkai" Line, Public art at 7 stations (collaborated with a freelance designer, CHO Kyong-Hee)
1997-01 Yuzawa Town, Color planning in landscape and signage design
2005-07 Tokyo Odakyu Line, Shinjuku Station, Façade renewal design
2007-08 Tokyo Metro Subway, Fukutoshin Line, Public art at 9 stations (collaborated with a freelance designer, MIYAZAWA Tomoko)
   
Signage design in traffic spaces:
1973-03 Tokyo TRTA Subway, Drawing up the sign system manual and execution drawings for 130 stations
1981-87 Sendai City Subway, 16 stations
1989-93 Yokohama City Subway "Azamino" Line, 6 stations
1989-95 Tokyo Waterfront New Transit "Yurikamome", 12 stations
1993-03 Yokohama City Subway "Minato-mirai" Line, 5 stations
1994-01 Tokyo Waterfront Area "Rinkai" Line, 7 stations
1995-10 Yokohama Terminal Station knotted 6 railway stations and 4 bus terminals, Drawing up the signage system and execution drawing
2000-03 Nagoya Waterfront Area "Aonami" Line (12 stations), Drawing up the sign system manual
2001 Bangkok Thailand, Subway "MRTA", Preliminary design for signage system
2001-05 Metropolitan Intercity "Tsukuba Express" Line, 20 stations
2002 JR Hokkaido, Sapporo station, Signage design
2004-7 Yokohama City Central District, 400ha
2006-11 Sotetsu Railway, Drawing up the sign system manual and execution drawings for 6 stations
2007-08 Tokyo Metropolitan Expressway, Drawing up the sign graphic manual, all over Tokyo
2008-10 Nippon Expressway, Drawing up the sign graphic manual, all over Japan
2009-10 Odakyu Railway, Drawing up the sign system manual and execution drawings for Shinjuku station and Ebina station
2011 Shizuoka Railway, Shin-shizuoka station and Shin-shizuoka bus terminal
   
Signage design in general facilities:
1984-86 Ark Hills Development Area, 5.6ha, 310,000m2
1991-92 Shiroyama Hills Development Area, 2.7ha, 130,000m2
1995-04 Seibu Department Store, 13 stores
1999-08 Roppongi Hills Development Area, 11.0ha, 760,000m2
2001-04 Sogo Department Store, 6 stores
2003-04 Tokyo Big Sight Exhibition Hall, 230,000 m2
2003-05 Omotesando Hills Shopping Center, Preliminary design, 30,000m2
2003-06 Nagoya Underground Shopping Mall, Drawing up the sign system manual
2003-07 The University of Tokyo, Hongo campus signage design, 40ha
2005-06 Odakyu Department Store, 3 stores
2005-06 Odakyu Seijo Corty Shopping Center, 17,000m2
2005-07 Sapporo Dome Sports Center, 100,000m2
2008-10 Takamatsu Symbol Tower Complex, Renewal design, 103,000m2
2009-10 Qingdao "Marina City" SC, Renewal preliminary design, 186,000 m2
2009-11 Odakyu Kyodo Terrace Garden Shopping Place, 4.3ha
2009-11 Odakyu Kyodo Corty Shopping Center, 16,000m2
2010 Qingdao "Marina Terrace" Garden signage, Preliminary design, 3.2ha
2010-11 Shanghai World Financial Center, Renewal design, 382,000m2
   
Visual identity design / Graphic design:
1978-04 Tokyo Metro, The diagram of subway network
1984 Ark Hills, Logo mark (collaborated with a freelance designer, KAIHO Toru)
1989-90 Kyosan Electric Mfg, Corporate identity basic and applications
1991-93 Koken Architects, Corporate identity basic and applications
2002-03 Minatomirai Line, Symbol and logotype
2005 Odakyu Seijo Corty Shopping Center, Logo mark (collaborated with a freelance designer, ODAGIRI Shinji)
2006-11 The University of Tokyo, Guide book, Editorial design
2007 Shinjuku Terrace City Shopping Place, Branding design, City map (collaborated with a freelance designer, ODAGIRI Shinji)
2010 Odakyu Kyodo Terrace Garden Shopping Place, Logo mark (collaborated with a freelance designer, SENUMA Akira)

2010

Odakyu Kyodo Corty Shopping Center, Logo mark (collaborated with a freelance designer, ODAGIRI Shinji)
2010 Qingdao "Marina Terrace" Residence, Visual identity basic and applications


Research and Studies:

1989-91 A Study On Design Methods To Improve Comfort In Subway Stations And Trains
1995-98 A Study On Traffic Signage Systems At Major Transportation Terminals
2001 Drawing Up New Barrier-free Railway Station Models
2002 Drawing Up A Signage Design Guideline For Traffic Spaces
2008-09 Drawing Up A Signage Design Guideline For Traffic Spaces, 2nd Edition