| ▶
Outline |
| Name |
AKASE Tatsuzo |
| Title |
Doctor of Engineering |
| Post |
Director and CEO |
| Profession |
Signage Design Consultant; Design Director
 Print |
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| ▶
Career |
| 1972 |
Bachelor of Engineering, Department of Design, Chiba University |
1973-
Present |
Director and CEO, Rei Design and Planning Inc. (ex. 2006-2008) |
1994-
Present |
Visiting lecturer, College of Land, Infrastructure, Transport and Tourism |
2004-
Persent |
Visiting lecturer, Faculty of Engineering, Chiba Institute of Technology |
2006-
2008 |
Professor, Department of Design Science, Graduate School of Engineering, Chiba University
|
2008-
Present |
Visiting lecturer, Department of Design Science, Graduate School of Engineering, Chiba University |
| 2009 |
Doctor of Engineering, Department of Civil Engineering, The University of Tokyo |
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▶ Specialty |
| Theory |
Theory on visual communication design; Design methodologies of sign systems |
| Skill |
Design direction of signage plan and design for various improvement projects
Research; Analysis; Conceptual planning; Preliminary design such as code planning, sign posting, formal and graphical design; Design development such as making layout guidelines, execution drawings; Construction supervision such as confirmation of shop drawings, inspecting products |
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▶ Client |
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Government: |
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Ministry of International Trade and Industry; Ministry of Transport, Transport Policy Bureau; Ministry of Land, Infrastructure, transport and Tourism, Road Bureau, Policy Bureau; Japanese patent Office |
Local Government: |
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City of Sendai, Transportation Bureau; City of Yokohama, Urban Development Bureau, Transportation Bureau, Road and Highway Bureau; City of Nagoya, Housing and Urban Development Bureau; Sapporo City Transportation Bureau; City of Yokkaichi, Department of Urban Development; Tokoname City; Towan of Fujikawagutiko; Yuzawa Town |
Research Institute: |
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Foundation for promoting Personal Mobility and Ecological Transportation (Eco-Mo Foundation); Institute for Transport Policy Studies; Japan Railway Engineer’s Association; Japanese Standards Association; Japan Sign Design Association; Express Highway Research Foundation of Japan; Nippon Expressway Research Institute; Japan Audit and Certification Organization; National University Corporation The University of Tokyo; Nagoya Urban Institute |
Railway Company: |
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Teito Rapid Transit Authority; Tokyo Metro Co., Ltd.; Toyo Rapid Railway Co., Ltd.; Japan Railway Construction Public Corporation; Tokyo Waterfront Area Rapid Transit Inc.; Tokyo Waterfront New Transit Yurikamome Company; Odakyu Electric Railway Co., Ltd.; Metropolitan Intercity Railway Company; Hokuso Railway Co., Ltd.; Yokohama Minatomirai Railway Company; Sagami Railway Co., Ltd.; Shizuoka Railway Co., Ltd.; Central Japan Railway Company; Nogoya Waterfront Area Rapid Transit Inc.; Hokkaido Railway Company |
Highway Corporation: |
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Japan Highway Public Corporation; Japan Highway Service; Metropolitan Expressway Co., Ltd.; East Nippon Expressway Co., Ltd.; Central Nippon Expressway Co., Ltd.; West Nippon Expressway Co., Ltd.; Central Nippon Highway Engineering Tokyo Co., Ltd.; Central Nippon Highway Engineering Nagoya Co., Ltd. |
Real Estate Business: |
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Mori Building Co., Ltd.; Dalian Senmao Building Co., Ltd.; Shanghai Senmao International Real Estate Co., Ltd.; Shanghai World Financial Center Co., Ltd.; Qingdao Taishan Mountain Real Estate Co., Ltd.; Takamatsu Symbol Tower management council |
Department Store: |
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The Seibu Department Stores, Ltd.; Sogo Co., Ltd.; Odakyu Department Store Co., Ltd. |
Special-events Space: |
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Tokyo Big Sight Inc.; Sapporo Dome Co., Ltd. |
Consultant: |
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Oriental Consultants Co., Ltd.; Central Consultant Inc.; Tonichi Consultant Inc.; Chodai Co., Ltd.; Odakyu Construction Consultant Co., Ltd.; Koken Architects, Inc.; Yasui Architects & Engineers, Inc.; UG Toshi-Kenchiku Co., Ltd.; Irie Miyake Architects & Engineers; Sakakura Associates; Yoshiki Toda Landscape & Architect Co., Ltd.; Toppan Printing Co., Ltd. |
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| ▶
Publication |
| 1988 |
Japan Wall-coverings Association: Encyclopedia of Interior Design, Shokokusha Publishing |
| 1994 |
Tatsuzo Akase, Yasuo Yokota: Designing Signs Vol.1 Public Signs, Rikuyosha
|
| 2001 |
Eco-Mo Foundation: Guidebook of The Public Information Symbols, Taisei Publishing |
| 2002 |
Architectural Institute of Japan: Concise Handbook of Environmental design – Barrier Free Design, Maruzen |
| 2002 |
Eco-Mo Foundation: Guidebook of A Sign System for Traffic Spaces, Taisei Publishing |
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| ▶
Outline |
| Name |
Rei Design and Planning Inc. |
| Founded |
November, 1973 |
| CEO |
Director AKASE Tatsuzo, Dr of Eng.,
Signage Design Consultant |
| Address |
Ichinose Building, 3-5, Kojimachi,
Chiyoda-ku, Tokyo 102-0083, Japan |
| Tel. |
+81-3-3263-6151 |
| Fax. |
+81-3-3263-7695 |
| U R L |
http://www.rei-design.co.jp |
Contact
|
International: YANG Li, PhD, Associate Director
Domestic: KANEKO Yukie, Senior Designer,
info@rei-design.co.jp |
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Print
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▶ Work Content |
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Consulting on signage designs; Indoor and outdoor facility planning; Sign system planning; Environmental graphics planning; Color planning; Visual Identity designs; Graphic designs; Research and Studies |
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Major Awards |
| 1975 |
9th SDA award, gold prize: Sign system of TRTA subways Yurakucho line |
| 1983 |
17th SDA award, grand-prix: TRTA subways sign system manual |
| 1987 |
MITI selection good design merchandise: Sign system of the Sendai subway |
| 1990 |
’89 design year memorial design award: Sign design of TRTA Subways |
| 1990 |
24th SDA award, second award: Sony building circumference guidance map |
| 1993 |
27th SDA award, second award: Glass relief of a Yokohama subway station |
| 1995 |
29th SDA award, second award: Body coloring of the maintenance car for the JR Central |
| 1996 |
The 6th Brunel award: Body coloring of the maintenance car for the JR Central |
| 1996 |
30th SDA award, second award: Tokyo new traffic "Yurikamome" total design |
| 2004 |
38th SDA award, encouragement award: Sign system plan of Minato-mirai Line |
| 2004 |
The good design award, an environmental design section: Environmental design of Minato-mirai line stations |
| 2005 |
39th SDA award, encouragement award:
Tokyo Big Sight guidance sign amelioration plan |
| 2009 |
43rd SDA award, diamond award: Common sign system development at Yokohama terminal station |
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▶
Major Design Projects
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| Architectural planning: |
| 1981-87 |
Sendai City Subway (Mamboku Line), 16 stations (collaborated with freelance designers, KAIYA Hiroshi, KAKIZAKI Toyoji)
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| 1989-95 |
Tokyo Waterfront New Transit "Yurikamome", 12 stations |
| 1990-96 |
Tokyo TRTA Subway Station Gateway Bldg. (Kokkai-gijidomae Station) |
| 1996-01 |
Fukuoka City Subway Line No.3 (Nanakuma Line), Conceptual planning of station design |
| 2000-01 |
Tokyo Odakyu Line, 6 stations |
| 2006-08 |
Tokyo Metro Subway Line No.13 (Fukutoshin Line), Color coordination at 6 stations |
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| Outdoor and interior facilities design: |
| 1981-83 |
Sendai City Subway (Mamboku Line), Vehicle design |
| 1984-86 |
Ark Hills, Area gate symbol design and entrance lobby interior design (collaborated with a freelance designer, KATAKURA Yasuo) |
| 1989-93 |
Yokohama City Subway, "Azamino" line, Public art at 2 stations (collaborated with freelance designers, TAKABE Taeko, CHO Kyong-Hee) |
| 1989-95 |
Tokyo Waterfront New Transit "Yurikamome", Vehicle design
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| 1992-93 |
JR Central, Body coloring of the maintenance car |
| 1994-01 |
Tokyo Waterfront Area "Rinkai" Line, Public art at 7 stations (collaborated with a freelance designer, CHO Kyong-Hee)
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| 1997-01 |
Yuzawa Town, Color planning in landscape and signage design |
| 2005-07 |
Tokyo Odakyu Line, Shinjuku Station, Façade renewal design |
| 2007-08 |
Tokyo Metro Subway, Fukutoshin Line, Public art at 9 stations (collaborated with a freelance designer, MIYAZAWA Tomoko)
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| Signage design in traffic spaces: |
| 1973-03 |
Tokyo TRTA Subway, Drawing up the sign system manual and execution drawings for 130 stations |
| 1981-87 |
Sendai City Subway, 16 stations
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| 1989-93 |
Yokohama City Subway "Azamino" Line, 6 stations |
| 1989-95 |
Tokyo Waterfront New Transit "Yurikamome", 12 stations |
| 1993-03 |
Yokohama City Subway "Minato-mirai" Line, 5 stations |
| 1994-01 |
Tokyo Waterfront Area "Rinkai" Line, 7 stations |
| 1995-10 |
Yokohama Terminal Station knotted 6 railway stations and 4 bus terminals, Drawing up the signage system and execution drawing |
| 2000-03 |
Nagoya Waterfront Area "Aonami" Line (12 stations), Drawing up the sign system manual
|
| 2001 |
Bangkok Thailand, Subway "MRTA", Preliminary design for signage system |
| 2001-05 |
Metropolitan Intercity "Tsukuba Express" Line, 20 stations |
| 2002 |
JR Hokkaido, Sapporo station, Signage design |
| 2004-7 |
Yokohama City Central District, 400ha |
| 2006-11 |
Sotetsu Railway, Drawing up the sign system manual and execution drawings for 6 stations |
| 2007-08 |
Tokyo Metropolitan Expressway, Drawing up the sign graphic manual, all over Tokyo |
| 2008-10 |
Nippon Expressway, Drawing up the sign graphic manual, all over Japan |
| 2009-10 |
Odakyu Railway, Drawing up the sign system manual and execution drawings for Shinjuku station and Ebina station |
| 2011 |
Shizuoka Railway, Shin-shizuoka station and Shin-shizuoka bus terminal |
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| Signage design in general facilities: |
| 1984-86 |
Ark Hills Development Area, 5.6ha, 310,000m2 |
| 1991-92 |
Shiroyama Hills Development Area, 2.7ha, 130,000m2 |
| 1995-04 |
Seibu Department Store, 13 stores |
| 1999-08 |
Roppongi Hills Development Area, 11.0ha, 760,000m2 |
| 2001-04 |
Sogo Department Store, 6 stores |
| 2003-04 |
Tokyo Big Sight Exhibition Hall, 230,000 m2 |
| 2003-05 |
Omotesando Hills Shopping Center, Preliminary design, 30,000m2 |
| 2003-06 |
Nagoya Underground Shopping Mall, Drawing up the sign system manual |
| 2003-07 |
The University of Tokyo, Hongo campus signage design, 40ha |
| 2005-06 |
Odakyu Department Store, 3 stores |
| 2005-06 |
Odakyu Seijo Corty Shopping Center, 17,000m2 |
| 2005-07 |
Sapporo Dome Sports Center, 100,000m2 |
| 2008-10 |
Takamatsu Symbol Tower Complex, Renewal design, 103,000ｍ2 |
| 2009-10 |
Qingdao "Marina City" SC, Renewal preliminary design, 186,000 m2 |
| 2009-11 |
Odakyu Kyodo Terrace Garden Shopping Place, 4.3ha |
| 2009-11 |
Odakyu Kyodo Corty Shopping Center, 16,000m2 |
| 2010 |
Qingdao "Marina Terrace" Garden signage, Preliminary design, 3.2ha |
| 2010-11 |
Shanghai World Financial Center, Renewal design, 382,000m2 |
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| Visual identity design / Graphic design: |
| 1978-04 |
Tokyo Metro, The diagram of subway network |
| 1984 |
Ark Hills, Logo mark (collaborated with a freelance designer, KAIHO Toru) |
| 1989-90 |
Kyosan Electric Mfg, Corporate identity basic and applications |
| 1991-93 |
Koken Architects, Corporate identity basic and applications |
| 2002-03 |
Minatomirai Line, Symbol and logotype |
| 2005 |
Odakyu Seijo Corty Shopping Center, Logo mark (collaborated with a freelance designer,
ODAGIRI Shinji) |
| 2006-11 |
The University of Tokyo, Guide book, Editorial design |
| 2007 |
Shinjuku Terrace City Shopping Place, Branding design, City map (collaborated with a freelance designer, ODAGIRI Shinji) |
| 2010 |
Odakyu Kyodo Terrace Garden Shopping Place, Logo mark (collaborated with a freelance designer, SENUMA Akira) |
2010 |
Odakyu Kyodo Corty Shopping Center, Logo mark (collaborated with a freelance designer, ODAGIRI Shinji) |
| 2010 |
Qingdao "Marina Terrace" Residence, Visual identity basic and applications |
Research and Studies:
|
| 1989-91 |
A Study On Design Methods To Improve Comfort In Subway Stations And Trains |
| 1995-98 |
A Study On Traffic Signage Systems At Major Transportation Terminals |
| 2001 |
Drawing Up New Barrier-free Railway Station Models |
| 2002 |
Drawing Up A Signage Design Guideline For Traffic Spaces |
| 2008-09 |
Drawing Up A Signage Design Guideline For Traffic Spaces, 2nd Edition |
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